BOOK! A No-name Generic Product

NO NAME PRODUCTS

These days, there is a fad that is sweeping the country. Companies are beginning to stop putting brand names on their products. More and more products are sold by their generic name only. I was lying in bed the other day, staring up at my authentic swastika poster with the slogan that says, "Uncle Adolf Wants YOU!!!" and suddenly I thought to myself, what if the no-name fad took over completely?

What would the world be like if nothing was called by brand names? The world would be in a panic. Products would not only lose their brand names, but also their decorative packages and package designs. Advertising would become useless. Products would be referred to by one-word generic names. There would be no way of telling a high quality item from a piece of trash.

The idea doesn't seem half bad at first. It would certainly lower the price of goods considerably. However, when we stop to think a moment, we realize that the no-name idea doesn't work too well when applied to books or records. This thought is what inspired me to entitle my book, "BOOK". Is it possible that some day all books could be titled like this?

After some time there is no doubt that a new phase will start, where the labels become even more generalized and products are packaged by groups. People will go to the store to buy FOOD or CLOTHES or FURNITURE and have no way of knowing what they have purchased until they get it home to open it.

I almost went hysterical thinking about it, but then I saw the poster again and remembered it was only a daydream, so I went back to sleep, this time thinking about what it would be like if hiccupping was illegal.